Professor Rachel B. Gross to Give Lecture at The Contemporary Jewish Museum
Tuesday, May 30, 2017
Thursday, June 15, 2017 • 6:45–8pm • Reception 6:00pm
Reserve free tickets in advance at thecjm.org or by calling 415-655-7800.
Feeling Jewish: Buying and Selling American Jewish Nostalgia
Nostalgia, a sentimental longing for a past that cannot be recovered, is a powerful theme in twenty-first-century American Jewish culture that is communicated through what American Jews make, buy, and sell. This talk examines how American Jews represent eastern European Jewish immigration history and connect to it emotionally through Jewish genealogy, visiting historic synagogues, buying children's books and dolls, and eating out at restaurants reimagining Ashkenazi cuisine. Through these commercial activities and others, contemporary American Jews express their longing for authentic Jewish pasts, build community in the present, and pass on their values to future generations.
Inaugural Lecture—John and Marcia Goldman Chair in American Jewish Studies at SF State